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Saturday, March 24, 2007

Your World Can Revolve Around Internet Marketing Home Business

Your World Can Revolve Around Internet Marketing
Home Business

Copyright © Jose Love

http://jlove.payitforward4profits.com


If you are knowledgeable at internet marketing,

home business opportunities abound for you and if

not, there are at least a dozen experts who can

help you out. Of course, their expert advice often

contradicts one another, but with most

service-related activities, you try them out until

you find one that works for you.

In today’s global market, just about everyone has a

website and are in need of marketing. A website

without a marketing plan is a hobby and few people

can make any money and be successful with their

hobby. It really involves a simple formula that

shows that zero marketing will equal zero customers

and everyone knows that zero customers equals going

out of business.

Bringing customers to their site is every

business’s goal and a well executed internet

marketing plan can do just that. You can have a

good home business doing internet marketing for

many customers and you can start with your own home

business. When companies see your advertisements

and contact you, they want to know how good you

are. The short answer is that they were able to

find you through an unsolicited means.

Before you get started you have to understand that

old style marketing involved getting your name in

front of people who were in need of your services.

In this case, it is just about everyone with a

website. The old saying of not caring what they

say, as long as they get the name right, was

focused on the shotgun approach to marketing. Also

considered playing the odds. Sending information to

everyone you could think of and hoping for return

percentage large enough to justify the expense.

This approach rarely works with an internet-based

business as surfers have so many companies to

choose from that inundating them with information

often turns them away. A targeted approach often

can get their attention and get you noticed. While

some believe that a one percent return on 10,000

ads is good, that is still only 100 expressing an

interest and if you close on 10 percent that comes

to 10 sales out of 10,000 contacts.

By focusing your effort on only the 1,000

businesses that actually use your service, a one

percent return still equals 100 and a 10 percent

sales rate still equals 10 sales, but you saved the

money for 9,000, which would have otherwise been

wasted.

Another form of marketing, guerilla marketing

talked about in 1984 in the book Guerilla Marketing

reveals how to achieve marketing on a limited

budget. This type of marketing is ideal for small

businesses and it extols the virtue of customer

service and quality. The company uses personal

contact and sales the person, not the product, and

delivers a product or service on time that performs

the function that it was promised to perform. Word

of mouth takes over from there.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:

http://jlove.payitforward4profits.com

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