Content is King
Copyright © Jose Love
http://www.teambuildnetwork.com
If you've been in the internet marketing business for any amount of time, chances are that you've heard this saying before. The saying of "content is king" is actually a relatively new saying and one that wasn't around for a very long time. When Google launched their AdSense program in 2003, content was most definitely not king. People relied on dirty tricks and underhanded strategies in making their money by directing visitors to websites that offered very little in the way of anything useful. However, as Google search engines grew and the algorithms became smarter, a lot of these tactics fell by the wayside in favor of websites that actually did provide something useful.
So, that brings us to today, where content is indeed king. But what exactly is content? It is simply defined as anything that you put in your website for the benefit of the viewer. It is something for them to read, watch, listen to or participate in and in that sense content definitely is king because it is what will bring people back to your website again and again.
Let us imagine for a moment that you are using AdSense to monetize your website. Now, let us look at the parallels between a website funded by AdSense and sponsors buying money advertisements on television stations. It doesn't cost you anything to watch a television program, but the stations make massive amounts of money from their viewers by keeping them coming back to watch a particular show again and again. This is exactly the same for the internet; if your website is interesting, then you can expect people to come back. However, if it isn't interesting, then you can expect many people to visit it once, click around and then leave.
So, your goal should then be to have repeat visitors. For example, if you can convince a person to visit your website every day to see what's going on, then you are going to be able to get 30 page views from one person each month. If you are able to convince one hundred people to do that, then you'll get three thousand page views per month! That is an amount that will interest a lot of advertisers and therefore you can effectively monetize your website and make sure that the advertisers pay you top dollar in order to get those spots.
This is how television stations do it and this is how you should do it on the internet. But you need to convince people to come back as repeat visitors and the only way to do this is to offer them an experience that will make them want to come back. And as they say, in this regard, content is most definitely king.
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Wednesday, March 5, 2008
Saturday, March 1, 2008
Content Marketing Is More User Friendly
Content Marketing Is More User Friendly
Copyright © Jose Love
http://www.teambuildnetwork.com
There are essentially two ways websites are being marketed on the internet today, including search engine marketing and content marketing. Both are aimed and drawing attention from search engines and hopefully an increase in traffic. Search engine marketing focuses on the search engine requirements for placement in the search results while content marketing is more focused on the users…the ones who will actually make a purchase from your site.
Search engines are tricky beasts and the criteria for being prominently indexed appears to change frequently to keep some webmasters from taking advantage of their algorithms and finding a top placement in searches for which they have no relevance. Optimizing a web page to please a search engine may enable the page to find a listing
higher on the search results but as real humans go to those sites and find nothing of value, they won’t hang around.
Search engines also go back and check their indexing procedures periodically and when they find pages coming up in the ranking that have no bearing on the search terms, will drastically lower their rank, if not delete them completely. Human users are finding that content marketing is the best way that websites can be marketed to help
them find useful information for which they are searching.
When a user enters a search time, the search engine looks for sites that pertain to the term and returns results based on set criteria and while of those factors change frequently, two seem to remain at the top of the list. Of primary consideration is whether there is enough quality information, graded by textual content, to make the site appear to meet the search term. The second most commonly used is how popular the site is among other sites with relevant content.
In order to meet these criteria, webmasters are insuring their sites have textual content, repeatedly using keywords about their product or service that web users are most likely to use as search terms. Having content rich content can help lead search engines to a site and subsequently more users will be directed to the site. Using text that contains keywords only may improve the site’s ranking for a few minutes, but the search engines will quickly recognize this ploy and drop the site like a hot rock.
Another methods used by many users will be to create articles relating to their website business and distribute them through an article distribution service. Information in the article must be useful and not self-serving in order for other websites and newsletters to pick them up for publication, usually free of charge. The bonus for the author comes in from a source box included at the end of the article that includes a link back to the author’s website.
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About the Author:
---------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.teambuildnetwork.com
---------------------------------------------------------------------------------------------------------
Receive 300 Niche Articles Every Month
----------------------------------------------------------------------------------------------------------
Copyright © Jose Love
http://www.teambuildnetwork.com
There are essentially two ways websites are being marketed on the internet today, including search engine marketing and content marketing. Both are aimed and drawing attention from search engines and hopefully an increase in traffic. Search engine marketing focuses on the search engine requirements for placement in the search results while content marketing is more focused on the users…the ones who will actually make a purchase from your site.
Search engines are tricky beasts and the criteria for being prominently indexed appears to change frequently to keep some webmasters from taking advantage of their algorithms and finding a top placement in searches for which they have no relevance. Optimizing a web page to please a search engine may enable the page to find a listing
higher on the search results but as real humans go to those sites and find nothing of value, they won’t hang around.
Search engines also go back and check their indexing procedures periodically and when they find pages coming up in the ranking that have no bearing on the search terms, will drastically lower their rank, if not delete them completely. Human users are finding that content marketing is the best way that websites can be marketed to help
them find useful information for which they are searching.
When a user enters a search time, the search engine looks for sites that pertain to the term and returns results based on set criteria and while of those factors change frequently, two seem to remain at the top of the list. Of primary consideration is whether there is enough quality information, graded by textual content, to make the site appear to meet the search term. The second most commonly used is how popular the site is among other sites with relevant content.
In order to meet these criteria, webmasters are insuring their sites have textual content, repeatedly using keywords about their product or service that web users are most likely to use as search terms. Having content rich content can help lead search engines to a site and subsequently more users will be directed to the site. Using text that contains keywords only may improve the site’s ranking for a few minutes, but the search engines will quickly recognize this ploy and drop the site like a hot rock.
Another methods used by many users will be to create articles relating to their website business and distribute them through an article distribution service. Information in the article must be useful and not self-serving in order for other websites and newsletters to pick them up for publication, usually free of charge. The bonus for the author comes in from a source box included at the end of the article that includes a link back to the author’s website.
---------------------------------------------------
About the Author:
---------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.teambuildnetwork.com
---------------------------------------------------------------------------------------------------------
Receive 300 Niche Articles Every Month
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