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Monday, August 4, 2008

The Basic Guide on How to Write Articles

The Basic Guide on How to Write Articles
Copyright © Jose Love


http://www.teambuildnetwork.com




If you have just discovered the many routes that you

can take with regards to online marketing, you may be

faced with many questions. One of them and a very

important one is how to write articles.

The Rule of the Game

Writing for the internet is very different from

getting your daily dose on blogs and other creative

venues. Yes, this also requires a lot of creativity

on your part but it caters to a specific market,

people who doesn't have much time to spend reading

the 500 plus words articles that you are presenting

to them.

Your role now is to get their attention, make them

scan through your materials, get your point and get

them hooked with what more you have to say then what

more can you offer to them.

Basic Guide

You need not be too academic when it comes to writing

articles. Besides you are not writing a research or

term paper. You just want to reach out to potential

clients to help them in avenues wherein you could

reach out to them in relation to whatever business

you have.

1. Good content

Your writing doesn't have to be too technical that

people would have to consult a dictionary just to

grasp your thoughts. You have to create functional

articles that will be easy to understand and people

will be able to relate with.

2. Conversational tone

Talk to your target market through your articles.

You've got to establish a connection with them. And

this can be achieved through the manner that you

present your articles. You have to make them feel

like you are a friend that they can turn to if they

are having problems in some aspects of their

business.

3. Excite your readers

You are not writing to win awards so avoid the boring

matter of fact route. Keep the tone bubbly and easy

to grasp. Create headlines and catchy tag lines in

order for you to keep your probable clients

interested.

4. Short paragraphs

Short paragraphs are intended for easy reading. This

will especially be helpful for those who don't really

have the time and are just scanning for interesting

finds.

5. Provide benefits

Make sure that after reading your piece, the reader

will get something out of everything that you have

said. Such knowledge should be useful to them and

will make them interested in reading your future

articles as well as your other products and services.

6. The importance of you

Use the word you throughout the article. This way,

the one who will be reading it will feel a sense like

you are directing them because they are important. It

will be easier to capture their interest this way.

So you think you can write now? Why are you doing

this anyway? The one thing that you have to take note

is that you are doing this to drive traffic to your

web site. You have to make as many people aware about

the products that you are offering and lead them to

you. This can be achieved further by providing good

copies at the resource box or at your author's bio

section on each of your article.

So make sure that you master how to write articles

before you plunge into submitting to article

directories. This way, there are better chances for

you to create impressive ones that will help you

propagate your purpose.

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