When To Shove People Out To Make Way For CNC
Copyright © Jose Love
http://www.teambuildnetwork.com
The normal businessman’s mind is always geared towards profit, profit, profit. No matter how much the company spends, at the end of the day, the revenues should exceed the expenses (including tax). Although innovation is a major requirement to a business' growth, many small-time businesses just lie back in comfort. They think that as long as they're earning and they have a steady market, it’s all right.
This holds true for businessmen who are contented with being small-time (though it's hard to find one). However, for businesses that are aggressive towards getting ahead, acquiring a CNC machine seems to top their list of priorities.
CNC stands for Computer Numerical Control. A CNC machine is a computer "director" which is composed of machine tools that read a specific set of instructions (in G-code) and is able to “direct” certain manufacturing tasks repetitively. The top industries that use the CNC technology are the Metal and Woodworking industries.
If you are a regular member of a techie forum for entrepreneurs, CNC may be showered with praises because of its performance. Most businessmen also swear by saving a lot of money and time when they started employing CNC technology in their production processes. However, if you are still considering CNC at the expense of the jobs of
your employees, it is best that you prefer CNC at two levels: the logical level and the emotional level.
LOGIC-WISE
CNC machines do specific instructions. They will never assume anything, nor rebel against the program loaded to them. Imagine the security of knowing that you will "reap" exactly what you "sowed". Let's say, something goes wrong during the process. Assuming the machine is in perfect condition, you CANNOT put the blame on it because it just performed what you told it to do so.
Secondly, there is the blanket of consistency. It provides a certain level of safety and ease to the head supervisor. If you have overseen the operations today, most likely, it will be exactly the same tomorrow. The feeling of knowing what to expect is always a good thing, especially when there's money involved.
Lastly, there's speed. CNC machines do not stop to think. After you do the thinking, they do the power-jobs that they need to do. It’s that simple. There is a minimized set-up time and back-job time pocket.
What you will find a flaw about CNC though, is that logic-wise, CNC machines cannot think of better ways to perform a task (IF there is a better way). A CNC machine is purely mechanical; when it was sold to you; the salesmen never mentioned the word “creative” or "innovative". I hope you did not miss that.
EMOTION-WISE
CNC machines are also assets of the company. When assets like this are purchased, there is little or no emotional investment that goes with it. You won't even train it! It is expected to do certain tasks and that’s saving you a lot of time from all the explaining, demonstration and reminding.
Also, when a CNC machine is performing its task, it is void of any emotion. So no matter how hot the weather is, or how noisy the workplace is, the CNC machine will do its job just like any other day. It is different as compared to people - who have the tendency to space-out when doing very mechanical and tedious jobs.
Although the CNC may want to, it also cannot complain. That's really convenient. What you will need to note now is your electric bill. Beware, for when getting CNC machines, it may betray you in the form of lofty bills. All the emotions you’ve saved might just be unleashed.
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Thursday, July 31, 2008
Saturday, June 28, 2008
Work At Home Agents
Work At Home Agents
Copyright © Jose Love
http://www.teambuildnetwork.com
Being a work at home agent allows you stabilize your career as well as finances. You can work independently and at your convenient time. You can earn a decent income without compromising the time you would spend for your family.
Work at home agent jobs do not require to make any investment or initial charges. All you need is a computer with internet connection and a phone.
Being one of the good work at home agents, you would need to provide information, process orders, resolving issues or to handle incoming calls of the company hiring you. The company in turn pays for your services. You can select either part time or full time.
Similarly you can also select day shift or night shift. If you have small children, then you can select late evening or early morning to work so that you would not get any disturbances while working. However, you need to have the ability to manage time promptly to accomplish both job and family life.
You should first understand the nature of work as a agent. A home based agent is not an independent contractor but an employee of a company. Therefore, the company needs to provide training. If you want to select this type of job, then you would get either face to face or online training.
Handling customer service inquiries is becoming a troublesome process for many companies. Since customers are vitally important for any business, their satisfaction is a must. Therefore the companies are willing to pay home based agents who can handle customer service well. The companies may not require any special qualification or experience for this job. However, you need to have excellent communication skills and basic computer knowledge.
Work at home call center agents earn a decent income rather than traditional call center agents. Since they are loyal to the company hiring them, the company pays them well. The company can also save money on equipment etc.
Therefore work at home agent jobs benefit not only the employees but also the companies.
Since there are numerous home based agent job opportunities available on the internet, it is essential to sort out the legitimate opportunities. It may be time consuming and may require lot of effort. However once you get a legitimate job, you can get high rewards for your effort. You should remember that most of the legitimate companies are ready to pay you in the form of check or cash only.
You can do your research to find out work at home scams. This can help you avoid wasting time on applying to unscrupulous companies. You can enter the name of the company into the site, Better Business Bureau search box to find out whether there are any complaints about that company.
Once you have decided to work as home based agent for any company, and then try to organize any room in home to work peacefully. Also ensure that you have a professional phone presence which is very important for this type of work.
A reliable computer and a high speed internet connection are also essential to start work at home as an agent.
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Copyright © Jose Love
http://www.teambuildnetwork.com
Being a work at home agent allows you stabilize your career as well as finances. You can work independently and at your convenient time. You can earn a decent income without compromising the time you would spend for your family.
Work at home agent jobs do not require to make any investment or initial charges. All you need is a computer with internet connection and a phone.
Being one of the good work at home agents, you would need to provide information, process orders, resolving issues or to handle incoming calls of the company hiring you. The company in turn pays for your services. You can select either part time or full time.
Similarly you can also select day shift or night shift. If you have small children, then you can select late evening or early morning to work so that you would not get any disturbances while working. However, you need to have the ability to manage time promptly to accomplish both job and family life.
You should first understand the nature of work as a agent. A home based agent is not an independent contractor but an employee of a company. Therefore, the company needs to provide training. If you want to select this type of job, then you would get either face to face or online training.
Handling customer service inquiries is becoming a troublesome process for many companies. Since customers are vitally important for any business, their satisfaction is a must. Therefore the companies are willing to pay home based agents who can handle customer service well. The companies may not require any special qualification or experience for this job. However, you need to have excellent communication skills and basic computer knowledge.
Work at home call center agents earn a decent income rather than traditional call center agents. Since they are loyal to the company hiring them, the company pays them well. The company can also save money on equipment etc.
Therefore work at home agent jobs benefit not only the employees but also the companies.
Since there are numerous home based agent job opportunities available on the internet, it is essential to sort out the legitimate opportunities. It may be time consuming and may require lot of effort. However once you get a legitimate job, you can get high rewards for your effort. You should remember that most of the legitimate companies are ready to pay you in the form of check or cash only.
You can do your research to find out work at home scams. This can help you avoid wasting time on applying to unscrupulous companies. You can enter the name of the company into the site, Better Business Bureau search box to find out whether there are any complaints about that company.
Once you have decided to work as home based agent for any company, and then try to organize any room in home to work peacefully. Also ensure that you have a professional phone presence which is very important for this type of work.
A reliable computer and a high speed internet connection are also essential to start work at home as an agent.
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business ideas and opportunities:
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Friday, June 27, 2008
Start Your Own Work At Home Business
Start Your Own Work At Home Business
Copyright © Jose Love
http://www.teambuildnetwork.com
Starting a home business is not tedious. In fact, there are many advantages in starting a home based business. You can enjoy the fun of working in a home atmosphere and can work at your convenient schedule. But running an own business requires lot of dedication and effort. You must know how to manage time for work and family. However, your hard work and effort would be rewarded well.
Before starting work at home business, consider the following:
1. Whether you would have the freedom to choose when and where to work?
2. Whether the home business would allow you continue your current job and work at home?
3. Would the business require publicity or gimmicks?
4. Would the home business require heavy investment?
5. Are there any risks in starting a home business?
6. Do you have complete training and support to improve the home business?
7. Do you have acquaintance with any successful home business owner who can help as a mentor to you?
If your answer is positive to most of the above questions, you can start work at home business. Another important consideration in starting a home business is to do what you are really passionate about. This is because of the fact that you can put greater effort without any difficulty because you really love it.
Starting a child day care center, candle business, decorative gift baskets, wall paintings, fashion jewelry, photography, party rentals and some other home business is really inexpensive and straight forward. However these businesses may be time consuming and require lot of effort. But once your business is up and running, you can get better rewards for your efforts.
If you have a pc at home with an internet connection, your home business opportunities are vast. You can start work at home internet business if you have adequate knowledge and excellent communication skill. You can start your own
online dating site which can provide more profits from every member that joins you site.
However you would need some investment. The dating website can earn you handsome profits when members subscribe for premium membership and when existing members renew their membership. The main benefit of this business is that you need not have any previous experience for this.
You can start work at home business if you want to enjoy the fun and freedom of working at home. However take the time to get an organized plan for your business. This helps you speed up and improve your home business.
You can allot a room in your home for business purposes. Then arrange the essential things like a chair, computer, cabinet, phone etc. A comfortable chair is very important if you have to work for hours at the computer. Also consider filing the essential paper work in a cabinet. Keep it organized!
If you need to spend more time on your home business, then schedule your household routines accordingly. Time management is very important to start a home based business. You need to have the ability to prioritize your work so that you can achieve success.
---------------------------------------------------
About the Author:
---------------------------------------------------
Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
---------------------------------------------------------------------------------------------------------
Receive 300 Niche Articles Every Month
----------------------------------------------------------------------------------------------------------
Copyright © Jose Love
http://www.teambuildnetwork.com
Starting a home business is not tedious. In fact, there are many advantages in starting a home based business. You can enjoy the fun of working in a home atmosphere and can work at your convenient schedule. But running an own business requires lot of dedication and effort. You must know how to manage time for work and family. However, your hard work and effort would be rewarded well.
Before starting work at home business, consider the following:
1. Whether you would have the freedom to choose when and where to work?
2. Whether the home business would allow you continue your current job and work at home?
3. Would the business require publicity or gimmicks?
4. Would the home business require heavy investment?
5. Are there any risks in starting a home business?
6. Do you have complete training and support to improve the home business?
7. Do you have acquaintance with any successful home business owner who can help as a mentor to you?
If your answer is positive to most of the above questions, you can start work at home business. Another important consideration in starting a home business is to do what you are really passionate about. This is because of the fact that you can put greater effort without any difficulty because you really love it.
Starting a child day care center, candle business, decorative gift baskets, wall paintings, fashion jewelry, photography, party rentals and some other home business is really inexpensive and straight forward. However these businesses may be time consuming and require lot of effort. But once your business is up and running, you can get better rewards for your efforts.
If you have a pc at home with an internet connection, your home business opportunities are vast. You can start work at home internet business if you have adequate knowledge and excellent communication skill. You can start your own
online dating site which can provide more profits from every member that joins you site.
However you would need some investment. The dating website can earn you handsome profits when members subscribe for premium membership and when existing members renew their membership. The main benefit of this business is that you need not have any previous experience for this.
You can start work at home business if you want to enjoy the fun and freedom of working at home. However take the time to get an organized plan for your business. This helps you speed up and improve your home business.
You can allot a room in your home for business purposes. Then arrange the essential things like a chair, computer, cabinet, phone etc. A comfortable chair is very important if you have to work for hours at the computer. Also consider filing the essential paper work in a cabinet. Keep it organized!
If you need to spend more time on your home business, then schedule your household routines accordingly. Time management is very important to start a home based business. You need to have the ability to prioritize your work so that you can achieve success.
---------------------------------------------------
About the Author:
---------------------------------------------------
Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
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Thursday, June 26, 2008
Accepting Credit Cards: How This Can Help Your Small Business Grow
Accepting Credit Cards: How This Can Help Your Small Business Grow
Copyright © Jose Love
http://www.teambuildnetwork.com
For a lot of people who are just starting to launch a small business venture, it may seem quite intimidating to start accepting credit cards as a means of payment from customers right away. After all, it takes a lot of hard work to have your company certified for merchant status from a number of banks to be able to accept credit
payments.
Even so, what small business owners must take note is that setting up your company to accept credit cards can actually contribute many rewards that could lead to the growth of your business. Here are some of the reasons why accepting credit cards will greatly benefit your company.
Increase In Sales
With customers being able to pay through credit cards, you are actually increasing the probability, speed and size of customer purchases. This is mainly because accepting credit for payment basically does not turn away sales. And so, when your customers are in the mood to buy your products out of impulse, then they can readily make purchases even when they do not have cash in their pockets. In this way, you are doubling the chances for people to be able to buy your products by adding options for how they want to make their payments.
Contributes to the Convenience of the Customers
This also adds to the convenience of your customers. Take in mind that not all people may always carry cash with them, especially to those who are traveling. In fact, so many people today actually may find the use of plastic for shopping very handy and much easier. When customers are pleased with your company’s policies and feel comfortable
with your services, you can surely rely that they would most likely buy from you more frequently.
Improves Cash Flow & Guarantees Payment
A business owner can also rely on better cash flow upon accepting credit payments because there will surely be money coming in to the company. Unlike other means of transacting cash such as checks, these credit cards have fewer risks and are more reliable since payment transactions do not depend on whether your customer has sufficient funds in his or her account. In addition, this also guarantees you that you will surely be paid at least within a few days. This way, you as the business owner can also give just compensations to your employees and make timely payments for all your dues.
Gives the Company an Established Appeal
Doing business with credit cards can also give your company an appeal of professionalism to the customers as well as to other firms that you may want to partner with. Somehow the recognized way of transacting funds through credit
cards and banking adds to your business’ legitimacy even if you are only operating a small business, as it gives a certain impression of trust to the public. Even through reputation, your small business can already appear bigger than it really is and this can largely contribute to drawing the public to your company.
Credit cards can certainly play a very vital role to the progress of your business. Through helping your company increase its sales, provide customer convenience, guarantee payment, increase cash flow and even give an established appeal, accepting credit cards may just be one of your best moves to improve your company’s
performance.
In conclusion, no matter how small your business may be at the moment, accepting credit cards from your customers as a regular part of your services will surely help your company grow.
---------------------------------------------------
About the Author:
---------------------------------------------------
Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
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----------------------------------------------------------------------------------------------------------
Copyright © Jose Love
http://www.teambuildnetwork.com
For a lot of people who are just starting to launch a small business venture, it may seem quite intimidating to start accepting credit cards as a means of payment from customers right away. After all, it takes a lot of hard work to have your company certified for merchant status from a number of banks to be able to accept credit
payments.
Even so, what small business owners must take note is that setting up your company to accept credit cards can actually contribute many rewards that could lead to the growth of your business. Here are some of the reasons why accepting credit cards will greatly benefit your company.
Increase In Sales
With customers being able to pay through credit cards, you are actually increasing the probability, speed and size of customer purchases. This is mainly because accepting credit for payment basically does not turn away sales. And so, when your customers are in the mood to buy your products out of impulse, then they can readily make purchases even when they do not have cash in their pockets. In this way, you are doubling the chances for people to be able to buy your products by adding options for how they want to make their payments.
Contributes to the Convenience of the Customers
This also adds to the convenience of your customers. Take in mind that not all people may always carry cash with them, especially to those who are traveling. In fact, so many people today actually may find the use of plastic for shopping very handy and much easier. When customers are pleased with your company’s policies and feel comfortable
with your services, you can surely rely that they would most likely buy from you more frequently.
Improves Cash Flow & Guarantees Payment
A business owner can also rely on better cash flow upon accepting credit payments because there will surely be money coming in to the company. Unlike other means of transacting cash such as checks, these credit cards have fewer risks and are more reliable since payment transactions do not depend on whether your customer has sufficient funds in his or her account. In addition, this also guarantees you that you will surely be paid at least within a few days. This way, you as the business owner can also give just compensations to your employees and make timely payments for all your dues.
Gives the Company an Established Appeal
Doing business with credit cards can also give your company an appeal of professionalism to the customers as well as to other firms that you may want to partner with. Somehow the recognized way of transacting funds through credit
cards and banking adds to your business’ legitimacy even if you are only operating a small business, as it gives a certain impression of trust to the public. Even through reputation, your small business can already appear bigger than it really is and this can largely contribute to drawing the public to your company.
Credit cards can certainly play a very vital role to the progress of your business. Through helping your company increase its sales, provide customer convenience, guarantee payment, increase cash flow and even give an established appeal, accepting credit cards may just be one of your best moves to improve your company’s
performance.
In conclusion, no matter how small your business may be at the moment, accepting credit cards from your customers as a regular part of your services will surely help your company grow.
---------------------------------------------------
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Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
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Wednesday, June 25, 2008
The Legal Side of Sponsorship
The Legal Side of Sponsorship
Copyright © Jose Love
http://www.teambuildnetwork.com
Sponsorship, by nature, is a business affair; and as with anything that is in the arena of deals, partnerships and mergers, a legal agreement is always in the works. This is most especially practiced in sponsorship, since its form of business is through partnering with an individual or organization as a tactic for market exposure.
Protection is the key word when drawings up contracts are presented between sponsor and sponsee. This is to prevent any anomalies or set backs that may occur in the event that one party doesn’t reach the agreed upon aims.
To help in creating a legal agreement, below are guidelines and key points to consider when formulating a letter of agreement or contract between a sponsor and sponsee.
A guideline in agreement
It is important to always take a sufficient amount of time and very careful consideration when drafting a contract.
This applies to all business ventures other than sponsorship a huge number of companies thrive in having partnerships. In any relationship, it is most important to think through such considerations in order to have something to ‘fall back’ on.
In sponsorship, a letter of agreement will usually be enough to seal the deal between sponsor and sponsee, but this will highly depend upon the value of sponsorship and the size of the company that is involved. If the value is very high, like that of major athletes and big time corporations, a contract is the choice most would go for.
In creating an agreement or contract, it is important to take into account the following points:
• It is best to always get a commitment in writing. A handshake or word-of-mouth agreement will never suffice.
• Write down everything that is discussed and agreed upon during sponsor-sponsee meetings
• It is good to take advice on that commitment that a sponsor or sponsee is getting into. There are consultants
that specialize in these kinds of partnerships.
• An organization or individual should never commit to anything it/she/he cannot be sure to deliver. In short,
promises that can’t be kept should not be made
• An agreement should be simple and direct in writing. It is best to avoid too much legal terms, although at times
this cannot be done without.
The crucial point to understand when it comes to legal agreements is to have a very clear statement of what the sponsor and the sponsee has agreed to. Usually a lawyer will always point out any necessary areas in which have to clarified and put into more detail.
In order to get a view on what should be clearly stated and defined in any legal agreement or contract, the following list bellows breaks down what usually is considered between sponsor and sponsee partnerships:
• The nature of both sponsor and sponsee – whether the former is capable and relevant enough to support a person or organization; and whether the latter can live up to the needs of the sponsor in return • Cash and benefits – this should be clearly defined as to what each party will be getting out of the partnership
• The actions involved for both sponsor and sponsee – this area should list down the roles of each party within the partnership.
• The length or contract term – The agreement or contract should also state how long such partnership between a sponsor and sponsee should last, and the terms of which a contract can be stopped or turn invalid
• Early exit – this part of the agreement is more of a ‘back up’ plan for each party, wherein if either fails to comply with its responsibilities and obligations, then there is a chance for the other party to exit gracefully.
---------------------------------------------------
About the Author:
---------------------------------------------------
Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
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Copyright © Jose Love
http://www.teambuildnetwork.com
Sponsorship, by nature, is a business affair; and as with anything that is in the arena of deals, partnerships and mergers, a legal agreement is always in the works. This is most especially practiced in sponsorship, since its form of business is through partnering with an individual or organization as a tactic for market exposure.
Protection is the key word when drawings up contracts are presented between sponsor and sponsee. This is to prevent any anomalies or set backs that may occur in the event that one party doesn’t reach the agreed upon aims.
To help in creating a legal agreement, below are guidelines and key points to consider when formulating a letter of agreement or contract between a sponsor and sponsee.
A guideline in agreement
It is important to always take a sufficient amount of time and very careful consideration when drafting a contract.
This applies to all business ventures other than sponsorship a huge number of companies thrive in having partnerships. In any relationship, it is most important to think through such considerations in order to have something to ‘fall back’ on.
In sponsorship, a letter of agreement will usually be enough to seal the deal between sponsor and sponsee, but this will highly depend upon the value of sponsorship and the size of the company that is involved. If the value is very high, like that of major athletes and big time corporations, a contract is the choice most would go for.
In creating an agreement or contract, it is important to take into account the following points:
• It is best to always get a commitment in writing. A handshake or word-of-mouth agreement will never suffice.
• Write down everything that is discussed and agreed upon during sponsor-sponsee meetings
• It is good to take advice on that commitment that a sponsor or sponsee is getting into. There are consultants
that specialize in these kinds of partnerships.
• An organization or individual should never commit to anything it/she/he cannot be sure to deliver. In short,
promises that can’t be kept should not be made
• An agreement should be simple and direct in writing. It is best to avoid too much legal terms, although at times
this cannot be done without.
The crucial point to understand when it comes to legal agreements is to have a very clear statement of what the sponsor and the sponsee has agreed to. Usually a lawyer will always point out any necessary areas in which have to clarified and put into more detail.
In order to get a view on what should be clearly stated and defined in any legal agreement or contract, the following list bellows breaks down what usually is considered between sponsor and sponsee partnerships:
• The nature of both sponsor and sponsee – whether the former is capable and relevant enough to support a person or organization; and whether the latter can live up to the needs of the sponsor in return • Cash and benefits – this should be clearly defined as to what each party will be getting out of the partnership
• The actions involved for both sponsor and sponsee – this area should list down the roles of each party within the partnership.
• The length or contract term – The agreement or contract should also state how long such partnership between a sponsor and sponsee should last, and the terms of which a contract can be stopped or turn invalid
• Early exit – this part of the agreement is more of a ‘back up’ plan for each party, wherein if either fails to comply with its responsibilities and obligations, then there is a chance for the other party to exit gracefully.
---------------------------------------------------
About the Author:
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Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
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Monday, June 16, 2008
The Popularity of Sports Sponsorship
The Popularity of Sports Sponsorship
Copyright © Jose Love
http://www.teambuildnetwork.com
Sports sponsorship can be observed and dated back to Rome and Ancient Greece where prominent society members supported the arts festival as well as the sports played. By support, it didn’t mean the proper sponsorship or patronage that was considered as a marketing tool. It rather meant continuation of such festivals and athletic
events for entertainment.
Today, however, sponsorship through sports has become one of the most popular kinds of sponsorship due to the amount of exposure it can get for both sponsor and sponsee. Sponsoring an athlete or sport means that the sponsor is exchanging products or money for the right to link and associate the company name with the sporting event or
athlete.
Why do organizations sponsor sports?
Aside from the popularity tag sports sponsorship gives, a number of other benefits also appeal to the company’s interest. Some of the most common benefits are given below:
Added value to brand
Companies that sponsor sports want their product or range of products to have added value when attached to a sports event or group. By value, this points to product quality, price and/or content. Companies use sports as a leverage
to stand out among other competitors, and in turn create for themselves a top position where consumers can remember the name, and possibly have permanent brand recognition.
So what exactly do sports have that other types of sponsorships don’t necessarily offer? To view in terms of goals – sporting events have always had one definite output, and that is there is always a winner in the end. There is always competition; a test of which team or athlete will overcome the other, proving who is superior.
Gold medals, trophies, world records, global awareness are involved in sports and are the symbol of status of teams or athletes in a particular sport. Winners become popular enough to become household names, and this is what appeals to corporations who want to give out sponsorships. They want their name attached to that household name – which will in turn become a household name.
Major corporations such as Gatorade have applied this kind of sponsorship and come out as one of the most popular brands for beverage products. They attach themselves with major sporting events and give relevance by pointing out the benefit of the product to the athlete. This then sticks to the minds of consumers and sports enthusiast about which sports drink is the one to stick to.
Sports sponsorship does not only apply to major companies, but also to small businesses as well. The general idea of brand awareness is still applied and the only difference is the level or scale it covers.
All in all, organizations support sporting events with specific objectives, each of which is addressed below:
• Brand Awareness – this objective seeks to let consumers become aware of the product name.
• Brand Image – this objective attempts to create a specific style and/or personality that distinguishes a brand from its other competitors, and in turn may give premium pricing
• Consumer relations – corporations support sporting events to directly involve themselves with consumers and potential clients, proving that their company is capable of providing proper services and/or products
• Community relations – A more altruistic approach is for this objective wherein the company is concerned about the welfare of a community; and so supporting a sports event can make themselves known to the community
• Employee relations – this objective for a corporation is to promote employee loyalty that will in the long term be very beneficial to the business
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Copyright © Jose Love
http://www.teambuildnetwork.com
Sports sponsorship can be observed and dated back to Rome and Ancient Greece where prominent society members supported the arts festival as well as the sports played. By support, it didn’t mean the proper sponsorship or patronage that was considered as a marketing tool. It rather meant continuation of such festivals and athletic
events for entertainment.
Today, however, sponsorship through sports has become one of the most popular kinds of sponsorship due to the amount of exposure it can get for both sponsor and sponsee. Sponsoring an athlete or sport means that the sponsor is exchanging products or money for the right to link and associate the company name with the sporting event or
athlete.
Why do organizations sponsor sports?
Aside from the popularity tag sports sponsorship gives, a number of other benefits also appeal to the company’s interest. Some of the most common benefits are given below:
Added value to brand
Companies that sponsor sports want their product or range of products to have added value when attached to a sports event or group. By value, this points to product quality, price and/or content. Companies use sports as a leverage
to stand out among other competitors, and in turn create for themselves a top position where consumers can remember the name, and possibly have permanent brand recognition.
So what exactly do sports have that other types of sponsorships don’t necessarily offer? To view in terms of goals – sporting events have always had one definite output, and that is there is always a winner in the end. There is always competition; a test of which team or athlete will overcome the other, proving who is superior.
Gold medals, trophies, world records, global awareness are involved in sports and are the symbol of status of teams or athletes in a particular sport. Winners become popular enough to become household names, and this is what appeals to corporations who want to give out sponsorships. They want their name attached to that household name – which will in turn become a household name.
Major corporations such as Gatorade have applied this kind of sponsorship and come out as one of the most popular brands for beverage products. They attach themselves with major sporting events and give relevance by pointing out the benefit of the product to the athlete. This then sticks to the minds of consumers and sports enthusiast about which sports drink is the one to stick to.
Sports sponsorship does not only apply to major companies, but also to small businesses as well. The general idea of brand awareness is still applied and the only difference is the level or scale it covers.
All in all, organizations support sporting events with specific objectives, each of which is addressed below:
• Brand Awareness – this objective seeks to let consumers become aware of the product name.
• Brand Image – this objective attempts to create a specific style and/or personality that distinguishes a brand from its other competitors, and in turn may give premium pricing
• Consumer relations – corporations support sporting events to directly involve themselves with consumers and potential clients, proving that their company is capable of providing proper services and/or products
• Community relations – A more altruistic approach is for this objective wherein the company is concerned about the welfare of a community; and so supporting a sports event can make themselves known to the community
• Employee relations – this objective for a corporation is to promote employee loyalty that will in the long term be very beneficial to the business
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Wednesday, June 11, 2008
Win Yourself a Corporate Sponsorship through Writing
Win Yourself a Corporate Sponsorship through Writing
Copyright © Jose Love
http://www.teambuildnetwork.com
It takes the right amount of attitude and attitude to get things done. This is also applicable in trying to attain financial backing from donors. A number of essential skills are required, and one of these is the ability to ‘sell yourself’ to land a deal.
One way of ‘selling yourself’ or your idea is through writing. Before any face-to-face meeting is established in any deal-making, there is always the preliminary of formal and matter-of-fact introduction and purpose that needs
to be done. Writing a successful letter is a very good way of getting noticed.
Getting financial backup or sponsorship by the ‘big time’ businesses is something that should not be unplanned. The skills needed in creating a winning sponsorship letter are not at all difficult, but needs an amount of thinking to be effective. Below are what to consider when writing a sponsorship letter, and will help create a positive response from the organization you have chosen.
Consider this:
You should have a variety of candidate sponsors in mind that you want backing up your event; but also consider the interest each sponsor has. Similar interests among all sponsors should be targeted. Carelessly choosing any organization to sponsor your event will most likely generate bad results.
Research is essential in choosing sponsors. Taking note of the cultures of sponsors in relevance to your business or event is important and proves helpful when addressing key issues when writing your letter.
Another important point to consider is what the company will get in return if they decide to sponsor. You should understand that sponsorship is basically give-and-take, and the appeal of gain for corporations is a key in getting them as sponsors. Money is not just thrown away by big companies so it is ideal to consider what form of exposure they will get.
Your letter’s format
In putting together your sponsorship letter, it is best to be direct to the point. No one wants to read a letter and have to guess the reason for reading it. A short pleasantry followed by the ‘asking’ part will give immediately point out what you want and eliminate any wading that will merely board the organization.
Below is a breakdown on how your letter should more or less be arranged.
First Paragraph – This part should be an introduction of your event or business and the amount of money you want donated. It is essential to keep this brief and not too much word of flattery or embellishment.
Second Paragraph – This part should be a more detailed account on the benefits of your event that you provide, such as non-profit programs and the like.
Third Paragraph – This area in your letter showcases a personals story form one of customers or clients, letting the potential sponsor see the impact you make on those who patronize your business and the kind of good it brings them.
Fourth Paragraph – In this paragraph you should state the levels of sponsorship and basically discuss what the corporation will get in turn if they decide to sponsor your event based on different financial amounts.
Fifth Paragraph – Don’t beg, but be clear on stating your need for assistance. Re-state your reason for writing, the amount you prefer to be given and how beneficial it would be to them, you and your customers.
Last Paragraph – As with most letters of request, always include a ‘thank you’ part in the last paragraph. Thank them for taking the time to evaluate and considering the letter. Also provide in this area the means for contacting you, and your intention of staying in touch by including a follow-up call.
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About the Author:
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Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
---------------------------------------------------------------------------------------------------------
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Copyright © Jose Love
http://www.teambuildnetwork.com
It takes the right amount of attitude and attitude to get things done. This is also applicable in trying to attain financial backing from donors. A number of essential skills are required, and one of these is the ability to ‘sell yourself’ to land a deal.
One way of ‘selling yourself’ or your idea is through writing. Before any face-to-face meeting is established in any deal-making, there is always the preliminary of formal and matter-of-fact introduction and purpose that needs
to be done. Writing a successful letter is a very good way of getting noticed.
Getting financial backup or sponsorship by the ‘big time’ businesses is something that should not be unplanned. The skills needed in creating a winning sponsorship letter are not at all difficult, but needs an amount of thinking to be effective. Below are what to consider when writing a sponsorship letter, and will help create a positive response from the organization you have chosen.
Consider this:
You should have a variety of candidate sponsors in mind that you want backing up your event; but also consider the interest each sponsor has. Similar interests among all sponsors should be targeted. Carelessly choosing any organization to sponsor your event will most likely generate bad results.
Research is essential in choosing sponsors. Taking note of the cultures of sponsors in relevance to your business or event is important and proves helpful when addressing key issues when writing your letter.
Another important point to consider is what the company will get in return if they decide to sponsor. You should understand that sponsorship is basically give-and-take, and the appeal of gain for corporations is a key in getting them as sponsors. Money is not just thrown away by big companies so it is ideal to consider what form of exposure they will get.
Your letter’s format
In putting together your sponsorship letter, it is best to be direct to the point. No one wants to read a letter and have to guess the reason for reading it. A short pleasantry followed by the ‘asking’ part will give immediately point out what you want and eliminate any wading that will merely board the organization.
Below is a breakdown on how your letter should more or less be arranged.
First Paragraph – This part should be an introduction of your event or business and the amount of money you want donated. It is essential to keep this brief and not too much word of flattery or embellishment.
Second Paragraph – This part should be a more detailed account on the benefits of your event that you provide, such as non-profit programs and the like.
Third Paragraph – This area in your letter showcases a personals story form one of customers or clients, letting the potential sponsor see the impact you make on those who patronize your business and the kind of good it brings them.
Fourth Paragraph – In this paragraph you should state the levels of sponsorship and basically discuss what the corporation will get in turn if they decide to sponsor your event based on different financial amounts.
Fifth Paragraph – Don’t beg, but be clear on stating your need for assistance. Re-state your reason for writing, the amount you prefer to be given and how beneficial it would be to them, you and your customers.
Last Paragraph – As with most letters of request, always include a ‘thank you’ part in the last paragraph. Thank them for taking the time to evaluate and considering the letter. Also provide in this area the means for contacting you, and your intention of staying in touch by including a follow-up call.
---------------------------------------------------
About the Author:
---------------------------------------------------
Click the link below To find the best home based
business ideas and opportunities:
http://www.teambuildnetwork.com
---------------------------------------------------------------------------------------------------------
Receive 300 Niche Articles Every Month
----------------------------------------------------------------------------------------------------------
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