The Basic Guide on How to Write Articles
Copyright © Jose Love
http://www.teambuildnetwork.com
If you have just discovered the many routes that you
can take with regards to online marketing, you may be
faced with many questions. One of them and a very
important one is how to write articles.
The Rule of the Game
Writing for the internet is very different from
getting your daily dose on blogs and other creative
venues. Yes, this also requires a lot of creativity
on your part but it caters to a specific market,
people who doesn't have much time to spend reading
the 500 plus words articles that you are presenting
to them.
Your role now is to get their attention, make them
scan through your materials, get your point and get
them hooked with what more you have to say then what
more can you offer to them.
Basic Guide
You need not be too academic when it comes to writing
articles. Besides you are not writing a research or
term paper. You just want to reach out to potential
clients to help them in avenues wherein you could
reach out to them in relation to whatever business
you have.
1. Good content
Your writing doesn't have to be too technical that
people would have to consult a dictionary just to
grasp your thoughts. You have to create functional
articles that will be easy to understand and people
will be able to relate with.
2. Conversational tone
Talk to your target market through your articles.
You've got to establish a connection with them. And
this can be achieved through the manner that you
present your articles. You have to make them feel
like you are a friend that they can turn to if they
are having problems in some aspects of their
business.
3. Excite your readers
You are not writing to win awards so avoid the boring
matter of fact route. Keep the tone bubbly and easy
to grasp. Create headlines and catchy tag lines in
order for you to keep your probable clients
interested.
4. Short paragraphs
Short paragraphs are intended for easy reading. This
will especially be helpful for those who don't really
have the time and are just scanning for interesting
finds.
5. Provide benefits
Make sure that after reading your piece, the reader
will get something out of everything that you have
said. Such knowledge should be useful to them and
will make them interested in reading your future
articles as well as your other products and services.
6. The importance of you
Use the word you throughout the article. This way,
the one who will be reading it will feel a sense like
you are directing them because they are important. It
will be easier to capture their interest this way.
So you think you can write now? Why are you doing
this anyway? The one thing that you have to take note
is that you are doing this to drive traffic to your
web site. You have to make as many people aware about
the products that you are offering and lead them to
you. This can be achieved further by providing good
copies at the resource box or at your author's bio
section on each of your article.
So make sure that you master how to write articles
before you plunge into submitting to article
directories. This way, there are better chances for
you to create impressive ones that will help you
propagate your purpose.
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