Can Article Marketing Help Your Business

Can Article Marketing Help Your Business
Copyright © Jose Love


http://www.teambuildnetwork.com



Can article marketing help your business? The answer

is yes because not only are you able to post your

articles for free but you get to reach a specific

audience that is interested in your product or

service.

Article marketing can help your business the minute

you submit these to different article directories. If

these are approved for posting, people will be able

to visit your site or may want to get in touch with

you as they click the link or look at the resource

box.

The resource box is usually found at the bottom of

the web page. Here, writers can put their name,

website and email.

If your article had a significant impact on the

reader and they would like to post your article in

their websites, they can do so which means more

people will be able to see your work without you

having to do anything.

Articles that are posted in directories usually ask

you for keywords so this can easily be found when

someone visits the site. These keywords are also

given to search engines so if people type it in, your

article will also appear and they will be able to

view it.

Another way of getting people to see your site is

giving this in the form of a report or e-book to

potential customers. With all the information there,

that person will surely want to know more and get in

touch with you in the future.

People who are serious about article marketing have

to venues where the articles can be displayed. The

first is high traffic distribution sites while the

second is submitted to highly relevant niche

publishers. The difference between the two is that

although the second will not be read by many, it will

be easy for those who run this site to refer

qualified visitors to the author.

It doesn’t matter if the article you are writing

about is for a small, medium or large business

because there are ways to promote it. For instance,

if your article is for a small restaurant, you should

put in the title something related to the location of

the establishment. The same goes for the medium and

large scale business. The key here is to come up with

a catchy title that your audience can relate to.

Of course there are other ways of promoting your

business such as paying for pop up ads and meta-tags.

But why would you spend when you can get this for

free? So, take advantage of this free marketing tool

and see what it can do as it has done for others. You

surely wouldn’t want to pass up on the chance so

write something about your business or get someone to

do it for you.

Is article marketing better than conventional print

publications? The answer is yes because people will

easily find your article by typing in some keywords.

Print publication on the other hand is difficult

because you will have to browse through how many back

issues of newspapers and magazines just to find it.

Also, conventional publication is only relevant to

the time it was written. The online form will be

there for many years ahead as this information is

stored somewhere in the cyber space. Just make sure

this is updated if something new comes along so you

are sure that article marketing is able to help your

business.


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