A Few Ideas on Internet Marketing

A Few Ideas on Internet Marketing
Copyright © Jose Love


http://www.yourescape.2freedom.com

Promoting your small business on the internet is

crucial in today’s world. The entrepreneur who

ignores this gold mine of potential opportunity

does so at his or her own peril. There is too much

to be gained through marketing on the internet, and

little to be lost. If you company is internet based

to begin with, this is a no-brainer, of course. But

things are rapidly changing on the Web, and those

marketing strategies that worked a few years ago

may not work as well today. Here are a few things

you can do to expose your business to potential new

customers that work today, but may not in a few

years.

SEO. Search engine optimization. For the internet

entrepreneur who wants their website to be a

success, this is the first step toward ensuring

that success. Unless you have unlimited funds with

which to advertise your product, this is a step you

cannot afford to skip. Optimizing your website is

the equivalent of building your brick-and-mortar

store in a major shopping district as opposed to

halfway down a dirt road with an old rusty sign

pointing in the other direction. Its importance

cannot be overstated. There are many facets to SEO,

and not enough room in this article to get into

them. Fortunately, few topics have been as

exhaustively written about. Do a Google search of

your own, and you will find plenty to read.

Pay Per Click. This is another fine way to get your

internet business off and running. This service is

offered by Google, Yahoo!, and MSN, to name a few.

With Google AdWords, you’re going to have the most

potential traffic, but you may also have the most

competition for the best keywords. What does this

mean? Well, AdWords (and the others) work by

letting you create an advertisement (usually a

headline and a couple of sentences). You then must

choose the keywords that will activate your ad.

Then you place a bid on how much you’re willing to

pay per click of your ad, depending on each

keyword. It all sounds a lot more confusing than it

is. The benefit of this type of advertising (as

opposed to, say, banner advertising), is you only

pay when you have been ensured of a visitor. Of

course, what you do with that visitor is up to you

and your own marketing skills.

Articles and inbound links. Next to SEO, this is

the most powerful section of strategy for the up

and coming internet business owner. In order to

move up in the search engine rankings, you must

have incoming links (backlinks, as they’re called

in the SEO world). When the search engines see a

website with a lot of natural inbound links, they

begin to see the website as an authority on

whatever subject the site is about. Thus, the

site’s ranking begins to improve. There are many

ways to go about getting backlinks, but one of the

best ways is through writing articles. There are

article “farms” on the internet, which host your

articles for free and then sell them or give them

away to other website owners, who are hungry for

content. This benefits you because at the end of

the article you will have included your name and a

link to your website. Every time someone grabs your

article to put on their website, you get another

important link.

There are a million successful strategies for

marketing on the internet, but these are the three

building blocks. Go and research them, and your

business will be the better for it.
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