Your World Can Revolve Around Internet Marketing
Home Business
Copyright © Jose Love
http://jlove.payitforward4profits.com
If you are knowledgeable at internet marketing,
home business opportunities abound for you and if
not, there are at least a dozen experts who can
help you out. Of course, their expert advice often
contradicts one another, but with most
service-related activities, you try them out until
you find one that works for you.
In today’s global market, just about everyone has a
website and are in need of marketing. A website
without a marketing plan is a hobby and few people
can make any money and be successful with their
hobby. It really involves a simple formula that
shows that zero marketing will equal zero customers
and everyone knows that zero customers equals going
out of business.
Bringing customers to their site is every
business’s goal and a well executed internet
marketing plan can do just that. You can have a
good home business doing internet marketing for
many customers and you can start with your own home
business. When companies see your advertisements
and contact you, they want to know how good you
are. The short answer is that they were able to
find you through an unsolicited means.
Before you get started you have to understand that
old style marketing involved getting your name in
front of people who were in need of your services.
In this case, it is just about everyone with a
website. The old saying of not caring what they
say, as long as they get the name right, was
focused on the shotgun approach to marketing. Also
considered playing the odds. Sending information to
everyone you could think of and hoping for return
percentage large enough to justify the expense.
This approach rarely works with an internet-based
business as surfers have so many companies to
choose from that inundating them with information
often turns them away. A targeted approach often
can get their attention and get you noticed. While
some believe that a one percent return on 10,000
ads is good, that is still only 100 expressing an
interest and if you close on 10 percent that comes
to 10 sales out of 10,000 contacts.
By focusing your effort on only the 1,000
businesses that actually use your service, a one
percent return still equals 100 and a 10 percent
sales rate still equals 10 sales, but you saved the
money for 9,000, which would have otherwise been
wasted.
Another form of marketing, guerilla marketing
talked about in 1984 in the book Guerilla Marketing
reveals how to achieve marketing on a limited
budget. This type of marketing is ideal for small
businesses and it extols the virtue of customer
service and quality. The company uses personal
contact and sales the person, not the product, and
delivers a product or service on time that performs
the function that it was promised to perform. Word
of mouth takes over from there.
About the Author:
---------------------------------------------------
---------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://jlove.payitforward4profits.com
---------------------------------------------------
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment